Back in August, I wrote about a group of hardcore Taco Bell fans that pretty much dedicated their entire free time to a very important cause. The main goal of the movement was to bring back a discontinued item which according to Burrito experts is one of the best menu items Taco Bell has ever offered in its 49 year history. This menu item that I speak of is the ‘Beefy Crunch Burrito’.
Through the power of social media and consumer loyalty, Taco Bell fans have been able to achieve their goal. Taco Bell and 3 Million Fans have officially announced the return of the Beefy Crunch Burrito. Richard Axton, the brains behind the 3 Million Fans movement was invited to Taco Bell headquarters in Irvine, CA and told about the great news in person.

