Every business wants to go viral. Going viral makes people know and remember your name. That said, there is no formula to going viral but there are a few video marketing tips and tricks you can use to ensure that your video is seen by as many people as possible.
Create a Compelling Introduction
Research has shown that up to 20% of people will click away from a video in less than 10 seconds. This means that you should make the first 5 to 10 seconds of the video as compelling as possible. Get to the point faster so that your viewers get what they came for as quickly as possible.
You could try asking questions and using teasers at the start of the video to capture your audience’s attention immediately. Your viewers should know why they must watch your video as soon as possible so that they stay until the end.
Focus on the Story and Not the Selling
There is so much selling going on over the internet that a lot of people get repulsed if you try to sell to them. Instead, focus more on the story and less on the selling. You should provide value to your viewers first before trying to sell to them.
Ways of providing this value include appealing to their needs and hidden desires. If you are scared people will not click on your link if you do this, try to make sure that what you are selling fits the story and that you talk about the product or service as naturally as possible. That way, people will not feel like they are being sold to and instead they are being given the value they came for.
Improve the Quality of Your Content
This includes the video quality as well as the content. People love watching well-made videos. Your videos should be of high quality and well lit. The subject should be seen easily and the sound should be loud and clear enough so that your audience can hear what you are saying clearly. If you have content you would like to put out but do not have the skills to shoot a high-quality video, you can always hire a company that does video production in Massachusetts. They will produce a high-quality video and send it to you or your social media manager once they are done making it.
Your overall narrative should also improve. Try to be interesting and engaging so that your videos get better. One way is to pick a specific thing that you can improve on in every video that you post. After some time, check your most recent video and compare it to an older one to see if you are making progress.
Use Humor in Your Video
Your audience wants to feel entertained. They also want to be pulled out of their world and into yours. One of the best ways to do this is to use humor. Humour invites people in and keeps them engaged. When you are relaxed, you will be able to deliver your message better and thereby better serve the needs of your audience.
When done right, video marketing can make your business go viral. There are several things you can do to improve your video marketing endeavors and the tips above should get you started.