Side hustle ventures have been the primary factor that has made most people financially stable, if not billionaires. If you are a salaried person, you need a side hustle to top up your monthly earning. The challenging economic times dictate new growth measures for your side venture. A good combination of sales and marketing approaches will take your business to another level.
The following are ways in which you can promote your side hustle:
1. Contact local SEO Services.
To popularize your venture, you have to contact a local SEO agency’s services to optimize your venture’s visibility on a search engine. The function of local SEO services is to make your business visible to internet users during their searches. We are living in a digital era where the internet helps in every inquiry and search. When consumers are looking for a quality company to supply them with a particular product, they opt to search on the internet. Optimization of search engines ensures that your business appears on the first page of a search.
The industry you are venturing in may be very competitive; hence, you will require a local SEO agency’s services to be on the top of the game. A good local SEO agency should provide you with a SEO audit, competitor analysis, custom strategy, off-page optimization, on-page optimization, monthly reports, and progressive optimization.
2. Get a website.
We live in a digital era that requires every business to own a website to display its products. You should contact a website developer to design and create a website for your side hustle. You should use the website to show products that are available in your store. The website should allow customers to order your products online and review your products and services’ quality.
3. Adopt social media marketing.
Almost every person out there is active on more than three social media platforms. Social media advertising allows you to market your side hustle at the click of a button. The most popular social media accounts you can use today includes Facebook, Twitter, Instagram, Linked In, and TikTok. If your venture is small, you may use your personal social media account to post your products and how potential customers can reach you. When the business grows, you will be required to create a business account for your side hustle. It’s advisable to request your friends, relatives, peers, and colleagues to share your posts to get more views.
If your side hustle is an online store or a hybrid of both physical and online, social media marketing will be the best marketing approach for your gig. You should post regularly to keep your followers updated on what is available in your store, pricing, change of opening and closing hours, etc. To reach more people out there, try to use as many social media platforms as possible and give all the relevant details about your business and products. When posting, let your content be a mix of pictures, texts, and videos to attract viewers and remove boredom.
4. Use of email marketing.
Email marketing is more appropriate with online side hustles. For effective email marketing, you will have to capture potential customers’ email addresses, get a tool to send the emails, and create creative and informational content with a call-to-action. It would be best to consider using an automated email tool for effective and regular emailing of clients.
5. Request your customers to market your side hustle.
Customer recommendation is the best way to achieve a strong customer base for your side hustler. Referral and testimonials from your active customers will ensure you get more new customers, hence competing successfully with your rivals.
6. Offer discounter products.
Offering discounted products may not be appealing to you, but it is attractive to customers. Customers will always buy more products that come with discounts. Discounts may be inform of pricing or free products.
Your side hustle requires you to bring on more input to see it grow and become a primary income. If you apply the above approaches, you will experience an explosion in sales. Do not forget that marketing your side hustler is an investment that will require you to use your money and time to get a positive return. When applying the above tips, don’t give up but ensure that your marketing approaches match your audience.