Don Julio Reminds Us That The Purpose of Life is a Life of Purpose

One of my favorite quotes, originally credited to author Robert Byrne, is: the purpose of life is a life of purpose. I read this many years ago, and it continues to serve me well. On those days where I question why I train so hard… why I left the comfort of my 9-5 job managing a warehouse, to run a men’s lifestyle blog, Robert’s words help drive me. After all, we aren’t born with an instruction manual in our hands, and life is quite a riddle.

But Robert Byrne isn’t the only man that exemplifies this quality, this drive for a life of purpose. The legendary Don Julio, a man that rose from nothing to create one of the finest brands of tequila on the market, also lived a life of purpose. Don Julio’s purpose may have been to create the finest tequila possible through hard word and craftsmanship. For me, I’m happy to just inform, educate, and entertain my readers to the best of my ability, always striving to do just a little bit better. It’s different for everyone, and that’s why this concept is so beautiful.

So… what’s your purpose?

As you reflect on this (and believe me, you should… it’s an important question), let’s learn a little more about Don Julio, a true inspiration. Created as a nod towards Dia De Los Muertos, this video is a great reminder to live a life of passion and purpose, no matter what you’re passionate about. If you haven’t figured it out yet, well… that’s why we’re having this conversation.

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Pretty inspiring, right? So let me ask you once again, what’s your purpose? What drives you? What are you truly passionate about? More importantly, what are you doing to actually achieve your goals? As Tim Ferriss once said, life favors the specific ask and punishes the vague wish.

It took passion and a singular purpose to create some of the finest tequila ever made.
It took passion and a singular purpose to create some of the finest tequila ever made.

No matter what you choose as your purpose, your reason to jump out of bed in the morning, make the decision to commit to it fully. There’s no secret to this, and the reason is pretty simple: it’s a much more enjoyable way to live your life.

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Chad

Chad is the co-founder of Unfinished Man, a leading men's lifestyle site. He provides straightforward advice on fashion, tech, and relationships based on his own experiences and product tests. Chad's relaxed flair makes him the site's accessible expert for savvy young professionals seeking trustworthy recommendations on living well.

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