Launching your first eCommerce brand can be one of the most rewarding steps in your entrepreneurial career. Not only do you see how a brand goes from just being an idea to actually being realized, but experience what it’s like to own a living, breathing thing out in the world. This can be a scary phenomenon, especially with the thought of how others will perceive you right out of the gate. However, that’s why I’m offering you a few helpful tips on how to make your first brand be impressive right off the bat. Check them out below:
Come Up With An Impressive Name
As eCommerce can be incredibly competitive, it’s important that your brand sticks out more than most. Which, a big part of that starts with your name. The name of your eCommerce business should be something that means quite a bit for you as the first common piece that exists between you and your audience. A significant driver of this should come from your passion because as noted by Bop Design, 80 percent of consumers state that authenticity of content is the most influential factor in following a brand, which is exactly where you should start.
When assessing what type of name you should give yourself, try and aim for something that the subculture you’re after will initially get right away. A big part of your name is how it encapsulates your inventory, which can be difficult in capturing something cohesive. However, with the right practice, you’ll eventually find something that sticks; and if not, then a company name generator will also work, too.
Make Your Design Cohesive Throughout
Another essential factor to owning an eCommerce store is cohesive your design schemes are throughout. This is perhaps one of the biggest things that keep you in your customer’s memory because as noted by CrowdSpring, color increases brand recognition by 80 percent, which is huge in having them come back as customers. And while this might sound like a painstaking process, it can actually be much simpler than you might imagine.
The easiest way to keep your design scheme cohesive is by limiting it to a certain color palette or theme. For example, the vape company Juul utilizes tropical and rich colors to highlight the different flavors of juices they have. Additionally, your brand’s designs should be replicated in a number of mediums while still making sense, from your mailers to your website. All-in-all, your design efforts should be translatable throughout everything setting a foundation for your brand assets for years to come.
Become A Blogger
Although it’s going to take a keen sense of writing, blogging is an excellent strategy to bring in more customers, especially at a low cost. According to the Content Marketing Institute, content marketing not only cost 62 percent less than outbound but is three times more effective. And if you’re looking for numbers like that, coming up with a content plan isn’t a bad idea.
To begin, start looking at what topics about your inventory that you could write about, including if you have a knowledge base on anything or any connections to some founders. For example, the blog Hail Mary Jane showcases their knowledge on what is CBD oil, educating their consumers on what it is and why it’s good to know about. See if there are any interesting content pieces that you could come up, and make your best effort to stay consistent with it. Make no mistake; content can be one of the best marketing tools you have, especially if you know how to put forth your best effort regularly.
Don’t Forget About Email
Finally, as one of the best marketing tactics around, email marketing is by far, one of the most lucrative out. According to Constant Contact, for every dollar spent on email, approximately $38 is seen in return, which is pretty impressive numbers when you consider the amount of volume that you can push. And if you haven’t started an email contact list, then now is the best time to get on it.
Make it a goal to try and send an email blast at least once a week, highlighting what new products or lines are out, as well as any store news. Additionally, utilize email designs as a way to improve your user experience, seeing what type of ROI you can get by featuring certain items. As email can be one of the most useful digital marketing tools you have, stay consistent with it, making as much progress in the long run that you can.
What are some key strategies you implemented to get your brand off the ground? Comment with your answers below!