Blogs have become incredibly popular in recent years, and this shows no sign of slowing down. Some people have established blogs so that they have a place whereby they can share their opinions and thoughts about different subjects. There are then businesses that have set up blogs so that they can connect with their customers and establish themselves as experts in the industry.
No matter the purpose of your blog or the niche you operate in, one thing you need is great images. Read on to discover three reasons why beautiful and compelling images are a must for your website.
Make your blog visually appealing
There is only one place to begin when it comes to the benefits of incorporating images into your blog, and this is their visual appeal. When you add images such as those found on Clickasnap to your post, it looks better – it is as simple as that.
Great photos make your blog more interesting and enticing, which encourages greater engagement from your viewers. Isn’t this what every blog owner is hoping to achieve? You want people to read your posts, and by incorporating exciting and beautiful images, this is more likely to be the case. If you were to see content that was just a massive block of text, it would not be very appealing or enticing, would it?
However, if this is broken up with carefully chosen photographs, it can make the blog look much more attractive and people will be more compelled to read the posts on there.
Tell your story better
You know what they say about pictures saying a thousand words? Great photographs have the ability to tell a story. They capture and freeze a moment in time while sharing an idea, expressing a mood, and conveying a motion – all of which are important elements of storytelling.
When people see photographs on your blog post, they are able to get an idea of what the content is about and the story that is being told. Of course, you need to choose your photographs with care to make sure that this is the case. However, carefully selected photographs for various points within your blog post can help to tell the story. This can be especially beneficial when it comes to conveying the emotions that people felt at the time.
Drive more traffic to your blog
Last but not least, a lot of people do not realise that images actually help in terms of SEO. You can optimise the graphics and images on your website so that they are more appealing to search engine crawlers, and this will boost your SEO performance.
Essentially, you are providing added information about the image to the search engines, which will help them to understand what your content is about, and this can lead to an improvement in terms of your search engine ranking and visibility. Not only this, but your image can appear in Google image searches, and this is another way of getting your blog out there and attracting more visitors.
Now you have three key reasons why it is imperative to incorporate great images into your blog. From telling your story effectively to boosting the SEO power of your blog, there are many benefits associated with using imagery effectively. It is important to avoid using stock images from free websites, as these images tend to be dated and they are used in huge amounts across the web, making it difficult for your business to stand out.
You can use photo sharing sites to source images that are striking and relate to your content, instead, allowing you to effectively draw your reader into your blog with imagery that captures your message perfectly.