Whether you’re a business owner hoping to promote your brand or an individual hoping to get attention for your blog, social media is the golden key to online success. It’s the way to get your content seen, shared, and commented on. It’s the way you gain attention. Become a social media influencer, and people will listen to what you have to say.
How do you go from having a list of followers that only includes your friends and family to expanding into thousands of people reading, sharing, and interacting with your posts? The following tips will help take you from social media nobody to a bona fide social media influencer.
Choose Your Speciality
To become a social media influencer, you need to focus on a specific area and gain credibility there. Think about the fields and topics in which you have insight. Do you own a home remodeling company? Are you a super foodie? Have you traveled extensively? Pick a niche in which you can build credibility due to your experience and run with it.
Don’t Overwhelm Yourself
Facebook. Twitter. Instagram. YouTube. LinkedIn. Tumblr. Pinterest. Google+.
With an ever-growing list of social media channels, it can be tempting to try to cover them all. Don’t. You may be able to post on all of them, but you won’t be able to monitor them and post consistently. Choose up to four channels and focus exclusively on them. This brings us to our next tip…
Post Often and Consistently
If you tweet one time and disappear for the next month, your followers will lose interest. No matter which social media channels you choose, keep your audience engaged by posting often and maintaining a consistent pattern of posting – whether it’s a few times a day or once a day.
Interact with Your Audience
Followers love it when they know their favorite social media accounts are listening to them. This applies to big corporations, as well as individuals running social media accounts. Ask questions and encourage your audience to respond. Talk with them when they comment. The degree of interaction on each post will give you an idea of what content works and what doesn’t.
Share Quality Content
Finally, make sure you’re sharing posts and content that your audience actually wants to see. The more they interact with your posts, the more of your content they’ll be shown when they log in. This means that you should avoid being constantly self-promotional, as this will turn people off. Share content that will interest the kind of people you’re trying to attract.
Do all of this, and you’ll see your number of followers grow…putting you well on the way to becoming a powerhouse social media influencer.
