Men are subverting the stereotype of being uncaring about their own grooming. Forbes research indicates that the fastest growing skincare ranges are all about men, and increasing numbers of cosmetic procedures and techniques are given over to the masculine sex. With this increased comfort of expression comes new styling trends, and the sub-regions of the USA will provide unique inspiration through 2020.
The Texas style going global
The Lone Star state has always had a fiercely independent style, and as men have become more confident in expressing themselves, this style has taken off. Esquire claims that the Texas cowboy look is not just one of the most important current men’s trends, but for women, too, offering a look that anyone can enjoy. Alongside this style is an increased focus on hair condition, with the maintenance of a classic Texas mustache going hand in hand with the pursuit of soft skin elsewhere. Notably, the wide availability of laser hair removal Austin means residents have plentiful access to treatments, and the area has seen an incredible boom in business as masculine grooming trends tend towards neatness; Texas lifestyle mag Texas Monthly have noticed a considerable uptick in the amount of men heading to the salons.
Vox have reported that surgeon offices in Los Angeles and New York City have seen a huge increase in the number of men purchasing muscular implants. As part of what they say is a downturn in the ‘taboo’ of men undertaking cosmetic surgery, more and more are going under the knife to gain the dream bodies that normally demand thousands of hours of gym work. As wages rise and it becomes easier to access surgery, expect to see upwardly mobile men of the urban class continue to undergo surgery to achieve body goals.
The end of the dad bod
Women will be familiar with the mommy-do-over, an all-in-one surgical procedure that seeks to reduce the after effects of pregnancy. Gaining traction currently in the daddy-do-over, which likewise seeks to reduce what is perceived to be a negative – the ‘dad bod’. Medicine.net state that these procedures have seen a huge rise, part of the overall 29% rise in male plastic surgery, and aren’t just concentrated to the big cities; instead, men across rural and rust belt areas are undergoing procedures to improve their lot.
Individual regions of the USA have their own idiosyncratic styles, but a few key trends are going to take over in 2020. Male plastic surgery, the end of the ‘dad-bod’, and fiercely independent Texan style are here to stay. With the amount of strength behind these trends, they may well be permanent.