The campaign images tell you everything you need to know. Models in lace and embroidery are lounging on manicured greens, one hand on a golf cart and the other holding a martini glass. There are no sensible visors or polo shirts in sight. It’s the country club reimagined as a playground, and Honey Birdette is fully embracing this with its latest collection.
That drop is the Hole In One collection, a golf-themed lingerie line that launched July 30. Here’s what’s included and the pricing.
Key Takeaways
Honey Birdette’s Hole In One collection launched July 30, combining three returning bestseller styles in new colors with two new lines.
Prices range from about $120 for a standalone bra to about $485 for a complete three-piece set, with bodysuits and stockings sold separately.
The collection is not confirmed as limited edition, so don’t feel pressured by scarcity; pieces are releasing in phases through late July and August.
Table of Contents
Golf Glamour Meets Luxury Lingerie
The campaign’s opening line, The first rule of the members’ club is to never be underdressed, nods to Fight Club. The “members’ club” isn’t a real subscription, just a fantasy framing that turns the golf course into a glamorous fashion playground.
Honey Birdette is an Australian label known for premium lingerie and bold campaigns. Instead of standard product photos, the editorial shoots place the collection on putting greens, in golf carts, with martinis replacing sports drinks. It’s a deliberate contrast: the buttoned-up tradition of country club culture meets contemporary lingerie that’s far from conservative. The tongue-in-cheek tone carries through lines like we’re only here for the trophy… and the free champagne.
The Five Named Lines
The collection structure is simple: three returning bestsellers get new colors, and two new lines join them.
Returning Bestsellers: Whitney, Aluna, and Charlotta
Whitney is the cover star here. It’s been a bestseller since 2018, and the new Spritz floral orange colorway is the headline. Chief Brand Officer Emma Caldicott describes it as “supportive but playful and effortless,” which is helpful if you’re buying it as a gift. The silhouette is familiar; the color is new.
It comes as a three-piece set, plus stockings and a sculpted bodysuit. The floral embroidery makes it look expensive up close, and the bright orange pops against the green grass in the campaign photos.
Aluna returns in Jasmine Green, another direct color name worth getting right. It’s a three-piece set with stockings and a bodysuit, and the embroidery is upgraded with crystal embellishments. The green hue complements the golf course setting.
Charlotta is the third returning style, now in deep burgundy. It’s the darker, dressier option compared to the bright florals, and it grounds the campaign visually. The set comes with a structured bustier, thong, and stockings. If someone in your life prefers darker, more dramatic silhouettes, this is it.
One note on accessories: items like massage gel, candles, and wellness products are sold separately. They’re not included in any set, so don’t be surprised at checkout.
New Debuts: Miley and Lucia
Miley is the loud one. It’s a new collection debut, festival-ready in hot pink, and the energy is Y2K maximalism in the best way. The push-up bra and matching hot pants are bolder than the other lines, and the crystal fringe on the hot pants is the signature detail.
Lucia is the flip side. It’s the more versatile new debut, built around a “day-to-night” dress that works as outerwear before it transitions to something more intimate. The set includes the dress, suspender belt, bra, thong, and brief. If Miley is the festival statement piece, Lucia shows the brand’s ambition to push into fashion-forward territory beyond just bedroom wear.
Sets vs. Standalone Pieces
The collection isn’t just five complete sets. It’s modular, and that’s worth understanding before you click add to cart.
There are three-piece sets for the full coordinated look, bra & bottom sets for a lighter spend, and standalone pieces like bodysuits, bustiers, and stockings. The standalone stockings are worth mentioning: Neon Green Sheer Stay Up Stockings and Hot Orange Sheer Stay Up Stockings are available if you want to try the collection without committing to a full set.
If you’re hesitating between the three-piece set and the bra & bottom set, here’s the practical difference. The three-piece gives you more styling options, especially when you add the bodysuit or stockings. The bra & bottom set is more adaptable for everyday wear. Before you decide, be sure to consult the official size guide on each product page, as the source does not provide model measurements.
The three-piece is the coordinated statement. The bra & bottom set is the one that gets more regular use.
Pricing, Availability, and Ordering
Bras start around $120, and the premium three-piece sets run up to roughly $485. That’s the range.
The rollout is phased, not a single drop. Pieces are releasing through late July and August, so if you don’t see something yet, check back later. It may not have launched yet rather than being sold out. And the source shows “New Arrivals” and “Coming Soon” sections without explicit limited edition language, so this doesn’t appear to be a scarcity play. Nobody’s going to sell out from under you today.
How to Order Online
Select your country’s storefront from the US, UK, AU, or EU options, browse the collection page, then click through to individual product pages to make a purchase. The site offers free shipping, which softens the blow on the higher-priced sets.
One thing to watch: changing your location on the site may affect your cart. If you’ve loaded up a cart and then switch storefronts, the contents don’t necessarily follow you. Sort out your country first, then shop.
In-Store Availability and Returns
If you prefer to see the pieces in person, the boutique finder will help you locate Honey Birdette stores. But here’s the honest gap: the source doesn’t guarantee every boutique carries this specific collection. Stores have different inventory, so check directly before making a trip.
For returns, the official site links to shipping and delivery information, but the specific return policy isn’t detailed in the campaign material. Don’t assume the terms. Go to the official returns page and read what applies to your order.
Why Golf?
Luxury brands have embraced tennis, golf, and preppy sports for a while now, and Honey Birdette is riding that same upswing with a distinct twist: injecting overt sensuality into a traditionally conservative, buttoned-up setting.
The manicured fairways and clubhouse traditions provide a visual and thematic framework, then the lingerie and martinis subvert the whole thing. While the campaign sells exclusivity, the collection is available to anyone online, a playful contradiction that makes the fantasy all the more accessible.
Who This Collection Is For
The “trophy and champagne” line isn’t just marketing; it’s the whole attitude of the campaign.
The range covers both ends of the spectrum. Miley is loud and bold, Whitney is bright and floral. Lucia is refined and versatile, Charlotta is darker and dressier. If you’re shopping for someone who likes a statement piece, Miley or Whitney fit. For a simple, no-drama set, the returning bestsellers are the safe bet since they’ve already proved themselves.
One final practical note: this launch follows the brand’s typical release cadence. January and July are when Honey Birdette tends to release new collections. Since this is a new collection, there are no customer reviews yet, so check back later or look at reviews for similar Honey Birdette styles to get a sense of fit and quality.
Frequently Asked Questions
How much does the Honey Birdette Hole In One collection cost?
Prices range from about $120 for a standalone bra to roughly $485 for a complete three-piece set. Bodysuits, stockings, and accessories like massage gel are sold separately, so the final total depends on how many pieces you add to your cart.
Is the Honey Birdette Hole In One collection limited edition?
No, the collection is not confirmed as limited edition. The brand’s site shows ‘New Arrivals’ and ‘Coming Soon’ sections without explicit scarcity language, so you don’t need to panic-buy. Pieces are releasing in phases through late July and August, so if something’s missing, it may just not have launched yet.
Why did Honey Birdette choose a golf theme for this collection?
Golf has been having a fashion renaissance, and Honey Birdette is leaning into that with a twist—injecting overt sensuality into a traditionally conservative, buttoned-up setting. The manicured fairways and clubhouse traditions provide a familiar backdrop, and the lingerie and martinis subvert the whole thing, creating a playful contrast.
What are the new pieces in the Honey Birdette Hole In One collection?
The collection includes two new debuts: Miley, a festival-ready hot pink push-up bra and hot pants set with crystal fringe, and Lucia, a more versatile day-to-night dress set with a suspender belt, bra, thong, and brief. Three returning bestsellers—Whitney, Aluna, and Charlotta—also come in new colors.
