Old Spice is one of the oldest man brands, with a signature smell chosen by generation after generation. Key to their longevity in a seriously crowded marketplace is their ability to continually reinvent themselves and speak to today’s guys.
This approach is no better demonstrated than by their latest product line and their latest promotion… which I’m just about to tell you all about.
Getting into the details
To be in with a chance of winning the complete range of Old Spice’s newest line: The Hardest Working Collection, you need to tell them your most heroic story involving Old Spice. Simple.
Just make a status update on Facebook or Twitter and tag your tale with #smellegendary.
Within the kit to be won are plenty of goodies, such as free entry to the Tough Mudder 2016 (which is not for the light-hearted), a Legendary trophy, a T-Shirt, an Armpit dryness gift from Merrell (Tough Madder’s partners), and a signed autograph from the king of Old Spice, Bob Giovanni.
Tough Mudder and Old Spice: The perfect partners
For this campaign, Old Spice and Tough Mudder have teamed up together, and they seem to make for the perfect partners as one’s the toughest open race in the world, and the other is the most brutal BO beating, men’s range.
So, what’s in store within the new product range?
Here’s the rundown on the complete set of the Hardest Working Collection:
– Odor Blocker Anti-Perspirant/Deodorant: a proven plug for BO – 50% increase in BCD – which is odor-fighting technology to laypeople such as you and me;
– Sweat Defence Anti-Perspirant/Deodorant: supercharged spray that’s been found to drive down sweat by 66%;
– Dirt Destroyer Body Wash: which today is thicker, creamier, and more scent packed than ever before – strong and proper soapy stuff!
Need some inspiration?
The promo vids for Old Spice’s marketing campaign might leave you inspired to write about your story; check out the epic Old Spice video where a guy spends his life savings on a whale that rocks a giant pair of sunglasses and another where one guy forgets about limits and takes to his rocket car.
Ready to find out more?
Find out more about the Odor Blocker and Sweat Defense in this infomercial; view the video on the Dirt Destroyer or, if you’re ready to go right on ahead and discover the Old Spice Working Hardest range (complete with discounts), head on over to this Coupons.com discount page.
The return of the ‘Prove It’ guarantee
The launch of the Working Hardest Collection is accompanied by the return of the Prove It Old Spice Guarantee. This backs up all that Old Spice says – with every purchase offering a no-quibble refund guarantee if the product doesn’t live up to all that it says it will deliver. Consumers need to call 1-800-PROVE-IT.