Every day new real estate agents enter the market, and from this, we get to know that the competition in this field is increasing with every passing day. This is why real estate marketing is so important for your real estate success. To be in the business, it is quite essential for new as well as experienced real estate agents to bring up innovative and effective strategies for increasing the home seller leads. Having a good real estate lead generation strategy will help you bring in clients for the business and increase revenue. In this way, you are not just helping your firm but also promoting yourself. Here are some amazing real estate lead generation strategies or tactics that will help you to get more seller leads. Read on if you are interested in learning more about our nine real estate marketing ideas that will help your real estate career grow.
#1: Building A Strong Network
Being an integral part of the real estate business, you need to have a strong network with every other person whether they are directly related to the real estate industry or not. You can get in contact with experienced real estate agents, attorneys, businessmen, mortgage lenders, bank officials, and many other people and develop a strong rapport with them. For building a network, you need to attend business summits, open houses, social gatherings, or webinars where you have high chances of meeting these people. Once you meet them, you can share your contact details and obtain information about each other. Besides this, you must let these people know that you are in the real estate business and are looking forward to generating leads. For developing a good relationship and a strong network, you need to be in touch with the people through newsletters, occasional calls, sending out greetings, and much more. By doing this whenever any of their acquaintances mention that they are trying to find a realtor they will immediately give your reference.
You can also take the help of the LinkedIn platform to get in touch with such people, stay in contact and help out each other. You will also want to have a well maintain Google my business page, so when you get your network looking you up or the people they are referring they can value-adding things to read about you.
There are several great real estate marketing ideas for helping build a great network through reciprocity. One of them is to help get their business out there by creating articles and videos about their business. The other is referring them business when you have the opportunity to do this. ultimately this will strongly help with your real estate lead generation efforts.
#2: Building A Rapport With Local Businesses
Besides the attorneys, businessmen, and lawyers, you also need to develop strong relationships with the local area businesses such as home stagers, roofers, professional cleaners, and plumbing service contractors. These are the people who can get you the highest quality leads and even bring in multiple referrals. You can maintain contact with these people by meeting them on a regular basis and calling them. In the real estate industry, if you have a great network, you can easily get through high and qualified home seller leads. You will surely generate leads through your relationships with the local area businesses in your market. They too might end up Googling you and landing on your Google my business page to read your reviews, so make sure you have lots of great five-star reviews.
If you are looking for some real estate marketing ideas for helping you build rapport with local area businesses, try doing a monthly video interviewing the business owners. Then put it on YouTube and other social media platforms like Facebook and IGTV. Over time you will get new clients from every video you make. If you do amazing SEO work with each video you make, you will see an increase in traffic and leads over time.
#3: Have Your Own Real Estate Website
In the digital era, if you are not making full use of all the benefits provided by digital platforms, then you would be lagging when it comes to building your career or expanding your real estate business. So you can design a real estate website that will help you bring in prospective clients, and you can convert them into potential customers. When you have a website, you can display all the services you are providing to the clients in selling a house. You can showcase your experience, skills, expertise. Moreover, you can exhibit all the feedback you have received from your past clients, their reviews regarding your work, and how you helped them get the maximum profit from the sale. It will also give them a fair idea about the most common query that most house sellers have in their minds — how long does it take to sell a house. All these things will be beneficial in developing a sense of confidence in the minds of your prospective clients. They would find you and your services reliable and look forward to working with you.
[Note: While designing and developing a real estate website, you must not forget to integrate the SEO parameters. Because merely developing a website and hosting, won’t bring in website traffic. For that you need to follow SEO guidelines such as making use of the right keyword, content should have keywords, make use of high-quality images, and various other aspects.]
There are lots of great website real estate marketing ideas. One of them is to focus on generating seller leads.
#4: You Can Have A Blog
Blogs are a powerful way to reach your target audience through the use of powerful content and real estate marketing. You can either have an independent blog website or an integrated blog section on your real estate website. In the blog section, you can publish informative content that your audience would like and find useful. If your content is able to answer the basic queries of your prospective clients, then they would feel confident to work with you. Instead of blogs, you can also publish infographics, videos, and articles as these can keep your customers engaged for a long time. The information you provide through the content will exhibit the experience you have in the field and how smartly you can handle even the complex home selling circumstances. To make the blogs more interesting, you can develop a particular niche (or categorize the blogs into different sections) such as ‘home selling process’, ‘FSBO listing’, ‘motivated home sellers’,’ residential property sellers’, ‘home value estimator’ and more. It would be easier for people to reach the right blog and get the required information, so make the right use of the blogs to generate more and more real estate leads.
#5: Do Not Neglect The Expired Listing
The expired listings do not sound profitable, high quality, and qualified leads by most real estate agents. These are the property listings that have been on the real estate portals for a long time, and the sellers were not able to find the right buyers. So the competition to get the expired listing would be extremely low, and you can easily grab the opportunity to generate home seller leads. You can reach out to these people by making a list of expired listings and get in touch with all of the owners. You must understand what type of problems they are facing and try to resolve those by suggesting your strategies to get the properties sold at a profitable deal. You need to be extremely smart and tactful about the selling process because these are people who are frustrated due to their unsold properties. Have a listing appointment checklist so that you are able to bring in all the relevant information and convince the home seller to work with you. They would want to know the right way to get the house sold to the right buyers and that too at the earliest.
#6: You Must Strategies To Have Leads Magnets
No doubt you might be getting a referral from your past clients, colleagues, local area businesses, and various people. But if you want more leads from them, then you need to make sure that you are providing them with something in return too. So when people provide you with referrals, you can offer them something in return, such as discount coupons or free services, or any other thing that they might find useful. In this way, you are motivating these people to bring in high-quality real estate leads that you can turn into potential new clients.
Plus, you want to always stay front of mind with your past clients and sphere of influence. This can be done by deploying a real estate marketing campaign. This can include mailing out monthly postcards to them with lead magnet strategies. Your friends and family can be one of your best sources for your real estate career.
#7: Facebook Ads
Real estate professionals know the value of social media for their lead gen for quality leads. Successful real estate agents focus more on quality leads over quantity. Facebook offers both ways. The best way to generate quality leads on Facebook is actually taking the contact information you already have and building a custom list on Facebook to retarget. This will keep you top of mind with seller leads. As a real estate agent, you want to stay top of mind with your existing database. This is just one of the Facebook marketing ideas out there.
#8: Email Marketing
Email real estate marketing the right way is tried and true. If you create and send high-quality information to your seller leads you will get potential clients opening up your emails to take advantage of your vast knowledge of the real estate industry. One of the key emails you should send your potential clients is a home value report. You will then want to send them tips on how to improve the value of their house. Finally, you will want to send seasonal reminders for tuning things up on their house. When you write an article you should use it for your blog posts. Then offer part of the article to read in their email, and with a link to finishing reading it on your website. This will allow them to find related articles within your additional blog posts.
When you already have their contact information, you will still want to get them to opt into your email marketing. Respecting your list’s email account by giving them a chance to opt into your emails will pay off with your email marketing efforts.
#9: Google Search
Google offers two different types of ways to generate buyers and sellers. Google might be one of the best-paid ways for real estate lead generation online. One of the ways Google search offers for lead gen is Pay Per Click Advertising. If you do not know what you are doing when it comes to managing your Google Pay Per Click Account, your real estate lead generation could become very costly per closed lead. Many agents know how to sell homes and not how to manage a Pay Per Click Account. This is why it is smart for a real estate agent to hire a real estate marketing company to manage their PPC account.
For real estate agents, Google Local Services is another great way for real estate marketing ideas. You will want to build your real estate agent reviews on your Google my business page. Then when people search for local a local real estate agent in your city, you will be able to pop up in the search. People love working with high-quality local real estate agents. Google offers other great real estate marketing ideas, which are not Pay Per Click.
The next way Google offers real estate agents ways to generate real leads is through SEO. SEO stands for search engine optimization. We recommend that agents start with SEO right when they get into real estate. It is something an agent can do on their own, but they need to read a lot on it and to watch a lot of videos. Then join groups who help each other with their SEO skills. There are professionals who make their living off of doing SEO for others. They will be able to give you some great SEO real estate marketing ideas too.
SEO requires a technically sounds website with a solid blog with regular articles being posted on it. Then your SEO will require offsite articles pointing back to your real estate website. This will take a lot of work to build and you should not expect to see any real results for 18 plus months. Real estate buyers and sellers can find your real estate website organically by searching for things you write about.