How to Buy High End Watches for Cheap

Collecting watches is a hobby that many guys share, including yours truly.  I’m not a hardcore collector like some out there and have only a hand full of timepieces in my current collection.  I do however; have a great appreciation for the craftsmanship and the high level of attention to details that is involved in the making of a high end watch.

We’ve all heard of or seen magazine ads for high end expensive watches such as Rolex, Omega, Breitling, Zenith, Maurice Lacroix and many more.   We would love to be able to buy these works of art, but disposable money is always hard to come by, especially in the currently recessionary times.   In this article I will show you how to buy high-end and low-end watches for up to 75% off the retail price.

The trick is to not buy from retail stores because of the markup they slap on, which is understandable because they have to pay high rent for their upscale boutiques and high salaries to their good looking “sales people”.  You can usually get a discount at retail stores but the most you could probably get would be 20 to 25% off, if you’re really good and have the time and patience to go back and forth with the sales person and their manager.

So where does one get a great discount on watches?   I go shopping online; it’s convenient, there is a great selection of trusted vendors and is very safe.

Most online watch retailers offer 20 to 30% off the retail price because they don’t have as much overhead costs as the retail stores.  However, if you are not happy with the 20 to 30% discount, there are also a great number of online stores that specialize in selling watches and offer 50 to 60% off the retail price.  They also have daily and weekly specials where they discount certain watches for up to 75% off retail price.

Maurice upscaled

These online watch discounters have great customer service with good return policies and most of them provide free shipping within the United States and have a one to two year warranty on the watches.  These stores also don’t charge taxes, which could be a saving of anywhere from 0% to 15%, depending on where you live and what the sales tax is in that state.

Here is an example of a watch that I bought at an extreme discount.  I purchased a Maurice Lacroix Pontos Rectangulaire from eWatches.  For people not familiar with Maurice Lacroix, they are a highly regarded Swiss watch manufacturer of luxury watches, prices ranging from a few thousand to over ten thousand per watch.

Maurice 2 upscaled

The Maurice Lacroix Pontos Rectangulaire retails for $1,800 at some of the high end watch stores.  I purchased it for $338.82, which is almost 80% off the retail price.  This was a special price for one hour only at eWatches, regularly they sell it at $699, which is still at a big discount.  So in order to get a really good deal, you have to know what watch you want and keep an eye on the daily watch deal sites, but that’s a small price to pay for savings of hundreds or even thousands of dollars on a great watch that would cost an arm and a leg at retail stores.

List Of Discount Watch Sites

  1. Until Gone
  2. 1 Sale a Day
  3. eWatches
  4. World Of Watches
  5. The Watchery

There are many more sites that have great deals on watches, I mostly use the above to purchase watches for myself or give as gifts.




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When I'm not reviewing the latest cars, I'm busy checking out the latest gadgets and watches by the world's best manufacturers. Cars, gadgets, and watches... that's all a man needs to get through life.

35 comments on “How to Buy High End Watches for Cheap”

  1. Hi.

    I really enjoyed reading your article. I am an amateur when it comes to watches, and am in the process of purchasing my first real watch. Can you email me some general pointers on how to go about researching this?


  2. Hi! Faisal, Can you suggest me Any good website, who ship to Australia ? And i also like to get the info on how to do research, often i find myself in difficult to understand which is good brand , i will be happy if you can provide me any chat regarding the good band watches. Thanks in advance.

  3. Hello Faisal,

    I would appreciate information along the same lines as Reinaldo. I am looking for a great functioning and looking watch at a great price. I am an ACFT Mechanic and I need something durable yet good looking when worn, as I am G-Shocked out.

    Thank You,

  4. Thanks for this post! I want to buy a Longines watch and didn’t see the brand on the sites you listed above. Any suggestions for a reliable website that carries Longines watches?

    • I hadn’t heard of Vestal watches before, just had a quick look on their website. They look okay, not really my cup of tea though. I’ll have to look more into the company.

  5. Hi, thank you for good advice. I have a question that might be silly! Are those all true originals that these online stores are selling? I just stumbled upon one page that had “replicas” for very very low prices awe course, but they were not hiding that they are dealing with replicas. I am looking to buy my first real watch but not planning on spending more than 1500$. Could you answer the question above and maybe give me some general points, me being an amature? Thanks in advance.

    • There are lots of fake or “replica” sellers online, most of them either tell you they’re replicas or you can just tell from the price, for example a Rolex for $199 or something like that.

      All the links in this article are to legitimate websites that sell real watches. If you find an online shop that sells watches, make sure to search for reviews of that website before you pull the trigger. Have a look at, they have a wide selection of high end watches, their prices are higher now, I remember 3-4 years ago they offered substantial discounts over retails store.

  6. Hi, how can you be sure that they don’t sell you replicas/fakes for such a low price? Are there any eshops that ship watches to Russia?
    Thanks a lot!

    • Yeah, I haven’t seen Nomos watches anywhere for discount prices. As a matter of fact, I’ve only recently learned about the company, not sure how long they’ve been in business for.

    • Have you looked at Movado watches? I used to spend a lot of time looking for slim watches but lately I’m out of the loop and Movado is the only one I can think of right now, I’ve owned one since 2002 and it still looks new and works like a charm and I’ve put it through quite a bit of abuse.

  7. Sorry to burst everyone’s bubble but these watches ARE Gray market. I’d rather go to an authorized dealer and know I’m getting the real deal.

    • Most of these watches do come with serial numbers, which is pretty much the only thing that matters, and they are authentic. If you want to pay an extra 30-50%, by all means, go ahead and buy from “authorized” dealers.

  8. Thanks for the interesting article Faisal. I am based in India and keen to get a great deal on a couple of Omegas. What sites would you suggest I try? I also have the option of getting them shipped either to the UK or US but the deal size is most important. If you could email me… Thanks so much 🙂

  9. Have you read the customer reviews of these websites? To say the reviews are poor would be an understatement. I don’t think I’d be willing to do business with any of theses companies. Buyer beware!

      • Some of the vendors do provide their own warranty, usually around 2 years. If your watch breaks down, instead of sending it to the manufacturer, you’d send it back to the shop.

        Shipping is usually free within the USA for orders over $99 (depending on the site).

  10. hello, I am interested in something classical yet funky like the faberge agathon with blue enamel but realistically i am looking at movado. what do you suggest

  11. You left out on vital piece of information. When you buy a watch online they do not offer the manufacturer’s warranty, only their limited warranty. So, if/when you have a problem with the watch, you are out of a lot of money and on your own to get it fixed. Nice try… I’d rather haggle with the retailer for the warranty and a piece of mind.

  12. Hi Faisal,

    I feel every word when you say that there are some beautiful works of art out there but the price tags are prohibitive, leaving us to find different ways to own our favorite watch. It is also true that the high street and high-end shops are not the way to go, and the discount online stores are clearly the way forward.

    I firmly believe the online shops are the correct way to build your collection, but I also think anyone looking to spend money online, need to be able to trust those online stores. To help people, I am building a comparison site for discount watch stores so people can read customer feedback for any site I review.

    It would be interesting to know what you think about this idea.

    Anyway, nice post Faisal, keep on collecting


    • Thanks for the comment Carl. I think your idea should work, there are lots of people looking for high-end watches at discounted prices.

  13. Hi Faisal,
    Im a bit of a novice myself when it comes to watches and buying them. The info you shared is really helpful for someone like me. Can you tell me is there any particular reason that the watches are sold so cheap, other than the reasons you mentioned and do the watches come with authentic paperwork and anything that states their full value, for insurance purposes.
    Thanks Ross

    • Another reason these stores are able to sell for cheaper is because authorized dealers have to buy a certain number of watches from watch manufacturers and they sometimes they can’t sell them all, so rather than increasing inventory every year, they sell the unsold watches to these online retailers, they might just break even on those sales, keeping their relationship going with watch manufacturers.

      I think most of the bigger online retailers will give you paperwork, just not the warranty card. As for value, I guess you can have the watch appraised by an independent appraiser and use that paperwork for insurance purposes.


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