Matteo Ferretti noticed a significant gap in the public relations market: traditional agencies offer no guarantees, and outcomes are often uncertain. Spynn, founded by Ferretti, set out to address this by providing contractually guaranteed media placements. Rather than simply promising coverage, Spynn offers clients confirmation that their stories will appear in respected outlets, shifting PR from hopeful pitching to a predictable process.
Spynn reports scaling from launch to $30 million in top-line revenue within two years and claims a 100:1 return on investment for some clients. Multiple clients have achieved prominent Google rankings following publication, turning uncertain PR investments into trackable business outcomes.
The Guarantee Game Changer
Conventional PR firms typically work on a retainer, pitching stories to journalists with varying results. Spynn’s approach centers on guaranteeing publication in outlets such as Forbes, Entrepreneur, and Vogue, providing contractual assurance and a money-back guarantee if placements are not secured.
This model represents a shift toward performance-based service in an industry often criticized for unpredictability. Spynn’s team works with journalists and editors who are experienced in delivering thought leadership features across multiple continents. This global reach, supported by established media relationships, means Spynn can help clients get featured in Forbes and other high-profile publications as part of a broader credibility-building strategy.
Spynn’s network spans North America, Europe, Asia-Pacific, and emerging markets. This allows placements tailored to audiences ranging from Series A startups building early trust to established firms safeguarding their reputations.
From Funding Rounds to Front Pages
For startups, new funding brings resources and heightened expectations to show market momentum. Spynn works with clients to use funding milestones as opportunities to tell broader stories, positioning founders as thought leaders, highlighting innovation, and sharing evidence of traction, rather than focusing solely on the announcement itself.
Spynn tracks the long-term value of media placements using proprietary SEO tools that quantify the authority of earned backlinks. These links help drive search traffic and improve rankings, delivering benefits that can last well beyond the initial publication. Integrating PR and SEO metrics puts media coverage into business terms that clients can measure and act on.
A single appearance in an outlet like Forbes can offer immediate third-party validation and valuable search engine benefits. Social sharing and renewed visibility further boost the impact. While many PR firms find these effects difficult to quantify, Spynn aims to make measurement central to its value proposition.
Competition in the market is intense. Traditional agencies rely on longstanding relationships and pitch-based approaches, while newer entrants serve digital-first clients. Amidst a crowded landscape of PR firms for startups, Spynn’s emphasis on measurable results and guarantees sets it apart. The company reports a 4.8 out of 5 Trustpilot rating, pointing to positive client experiences with this model.
Spynn tailors editorial strategy to client branding and compliance needs, adapting for regulated sectors like financial services and healthcare. Monthly performance dashboards allow clients to monitor PR and SEO outcomes, supporting a more transparent and accountable relationship.
Ferretti’s longer-term goal is for guaranteed-placement PR to become the industry standard, prompting more agencies to back promises with measurable outcomes. Spynn’s proprietary tools also aim to set a precedent for campaign metric reporting and integrating earned media with digital marketing.
This shift has implications across the marketing sector: executives and founders increasingly expect real data and predictable results from their PR partners. Startups and public companies benefit from tying their media investment to tangible business and brand impacts.
The industry as a whole is moving toward performance and accountability. By offering a model where funding is the start rather than the story’s endpoint, Spynn is positioning itself and its clients to benefit from this evolution, one guaranteed placement at a time.
