It is obvious that social casino is something bigger that ordinary gambling site – there are more demands and possibilities, so no wonder that the development of successful website requires more efforts and subtle differences. Apart from entertaining social casino serves as a marketing tool so it is essential to take that into consideration when creating software.
Great dev company always pays attention to such details to make sure that all client’s needs are satisfied. So if you want to get the best possible results, you may entrust the creation of your site or app to EvenBetGaming.com game software company as they know perfectly well how to meet and exceed your expectations.
Here are some tips that you may find handy as they help to take your social casino site to a new higher level.
Start from the very beginning
One of the benefits of the this kind of free gambling is that it helps to find and retain new customers without need to overstrain developers: thrill of the race without need to risk real money does its part. All efforts should be applied at the very beginning of the story. They say that you never get a second chance to make a first impression, and the icon for the app is your chance to create the most efficient first impression… or to ruin everything.
Icons are essential when you need to catch player’s attention during that limited time when he looks through the app marketplace selecting the game to play. Here are some essentials to follow:
- The icon for the branded game should be easily recognizable and consistent with the company’s brand.
- New icon should be intriguing and readable: it has to show from the word go what to expect from the game.
- Learn the target audience of the game. It is necessary to find a balance between players’ expectations, brand story and game experience. Quite tricky, right, but pros know well how to so it.
- The icon should stand out from the crowd. Do your own investigation, check the icons of rival apps.
The best way to create effective ad for the social casino is to make it flashy and in the video form as it catches attention and make the game and brand more recognizable.
Plus, like any other ad in the app it has to contain a call to action and other well-known visuals.
Do not try to differentiate social and online casino
The main aim of social casino is to resemble casino as much as possible – and it is one of the main successes of this industry. So stick to the look and feel of regular casino games as these are the things players are looking for.