Today we see several people making their careers as a social media influencer. Understanding this term is not that difficult. A social media influencer is a social media user who has credibility established in a certain niche. They have many followers and can reach a large number of audience to persuade them with the authenticity of their work.
Social media influencers often use their successful profiles to endorse products and brands. They may also indulge in putting marketing messages on their profiles and attract customers for products. This helps them earn a substantial amount of money from these endorsements. Social media influencers can be considered as an example of affiliate marketing.
Social media influencers are loved by brands and can bring them more customers.
Social media influencer can be of any of these types:
3. Bloggers\Content Creators
4. Industry experts and thought leaders
Micro-influencers: Micro-influencers are people who have developed a good audience in a particular niche. That means only the people devoted to that niche follow these influencers. For instance, people who give reviews on some particular technology.
Celebrities: Celebrities have given a wide scope to influencer marketing. It has been well known that brands have been a bit after being endorsed by celebrities. Not all social media influencers become celebrities but celebrities can become social media influencers.
Bloggers or Content Creators: These social media influencers create the content of their own or share blogs on social media. There are food bloggers, fashion bloggers etc. Their endorsements in their fields bring the brands a lot of customers.
Industry experts and Thought Leaders: These are famous people like journalists, politicians, etc. And people having access to large platforms of media where they have access to influence a larger group of people.