The global snus market is expected to grow by 4.2% between the period of 2018 to 2023. This is due to the fact that the key market players are making significant investments to create awareness about their products. For example, in 2015 the snus manufacturer Swedish Match launched brand new snus stores in cities such as Gothenburg and Stromstad, where the company stocked the stores with its famous world-class snus products.
Swedish Match also deployed store employees to create awareness about how tobacco consumers would benefit from using their new product. According to the Centers for Disease Control, the overall combustible tobacco consumption declined by 33.5 percent while the consumption of smokeless tobacco rose by 23.1 percent within a period of five years (2010 to 2015). Note that Swedish Match and other leading snus manufacturers will continue to promote their products and drive the global snus market. If one should be tempted to try this smokeless tobacco product out, one should visit SnusDirect. They offer a variety of brands, including Swedish Match, and they also have worldwide shipping.
Here are the trends that will impact the global snus market over the next couple of years.
Consumption Trends in the Global Tobacco Market
The worldwide tobacco market has been experiencing a shift away from cigarettes due to various factors such as the rising health concerns, stringent regulations against cigarettes, smoking bans, and so on. That means most products in the smokeless tobacco category are increasingly getting importance among the health-conscious nicotine consumers. Popular smokeless tobacco products include e-cigarettes, snus, vapes, moist snuff, and more.
Note that smoking rates in Sweden have been decreasing over the last half decade as most people are substituting cigarettes with snus. In Japan, products like vapes and e-cigarettes have gained popularity, and most people prefer these products over cigarettes.
Increased Brand Loyalty and Consumer Engagement
Over recent years, leading vendors in the global tobacco market have attempted to increase their client base by creating awareness about how their products are likely to benefit the users. A higher level of product promotion means a higher level of consumer engagement and brand loyalty. With time, these engagements and increased brand loyalty will translate to better sales in the global snus market.
The Increasing Sustainability in Sourcing Raw Tobacco
Nearly all major tobacco market manufacturers source raw tobacco from global suppliers such as Universal Leaf and Alliance One and not from the product cultivators. Recently, Swedish Match undertook an initiative known as the Sustainable Tobacco Program to comply with the conditions set by the Supplier Code of Conduct. This company abides by the STP and all the third party review of sustainable elements in tobacco cultivation and manufacturing.
According to the Supplier Code of Conduct, the key vendors should always adhere to all legal labor practices regarding environmental concerns, and health and quality assurance of the products. Given the endless efforts of the vendor to achieve a sustainable raw tobacco outsourcing, the product supplier, too, conduct risk assessments on the product to enhance the quality of the tobacco and keep a check on unanticipated price fluctuations. This can lead to overall global snus market growth and a higher level of consumer satisfaction.