Online Diamond Buying Guide | Vendor Reviews

I always had an understanding that proposing was nerve-wracking, but I didn’t know how much until it was time for me to do it myself. The lead-up to that sunny afternoon, walking next to the lake… The moment I got down on one knee, my heart hammering and hands shaking as I fumbled the ring box out of my pocket… The four seconds that felt like an eternity, waiting for her to say yes…

But let’s rewind a bit. Before I even got to any of that, first, I had to find a ring. This was another potentially nerve-wracking experience, but my choice of retailer made it much easier.

Searching the Reviews
If you simply go online and Google “diamond engagement rings,” you’ll be amazed at… Well, let me just advise you not to go online and Google “diamond engagement rings.” You’ll be overwhelmed with a zillion results that will confuse you and make you slam your laptop shut and procrastinate for a while with a bag of chips and a beer.

Once I calmed down and was able to open my laptop again, I started looking for reviews of online diamond engagement ring retailers. This produced more promising results. I not only learned a lot about the do’s and dont’s of diamond shopping, I also learned a lot about how to decide where to purchase a diamond ring.

One of the reviews that was particularly helpful was located at The Diamond Advisors are great; they’ve compiled a huge list of reviews of various stores so that you know what to expect before you hand over your credit card information.

The James Allen Experience

A lot of people go online shopping for dirt cheap engagement rings. That’s fine and dandy, but it wasn’t what I hoped to find. My first priority was that it be a high-quality ring, with price being the second consideration. Obviously, I don’t have tens of thousands of dollars to blow on a ring, but I knew that using an online retailer would allow me to find a higher-quality ring without passing along the overhead cost of a brick-and-mortar store.

In the Diamond Advisors’ review, I learned that James Allen specializes in high-quality jewelry. Because they’re such a trusted name, they’ve become one of the most popular online engagement ring retailers. All of their diamonds are AGS- or GIA-certified (something else I knew nothing about before reading up on it).

By buying through James Allen, I got free shipping, a two-year buyback policy, a 10% upgrade policy, and a lifetime warranty on a beautiful ring. On the big day, it felt good when I slipped that box in my pocket knowing that I’d done my homework and had gotten the best possible ring I could afford for the woman I love. Oh – and by the way…

The research, fumbling, and jitters were all worth it. She said yes.



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A student, amateur photographer, and aspiring automotive journalist. Anything with an engine and wheels has piqued my interest for the longest time. It only makes sense that I share my passion with everyone else. Hope you enjoy my adventures in the automotive world and otherwise.

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