Make Social Media Work for Your Business

If you run your own small business, you probably know that social media is a great way to reach your audience. However, is your business using its social media accounts to the best of its ability? There are many different tricks to ensure that your social media presence is the best it can be. Here are some ways to turn your social media into profit for your business.

Know your audience

There are many different types of social media networks. Some brands choose to use all. However, using them all isn’t necessary to having a successful social media strategy. The best thing your business can do is to find the social media networks your audience is using. From here you will be able to reach the right people in the right way.

Understand your consumers

To create a successful marketing plan, you need to be able to understand the ever-changing needs of your customers. Many social media tools don’t allow you to fully connect with your audience. Kinnect2 the brand-consumer engagement networking site allows you to interact with consumers. Kinnect2 is changing the way that social media works making it possible for brands and their consumers interact with each other. It is a platform that allows your consumers to have a voice. From this your brand can listen to what the consumer wants. This way you can work closely with your consumer to find a way to improve your services and products.

Make your posts engaging

The main aim of social media is to increase awareness around your brand. You can do this in a number of ways, but one of the easiest is by getting other people to share you content. There are several tricks to making your content more shareable. Firstly, did you know that images make a post a whole more appealing? Facebook posts with images get up to 120% more engagement. If you post a Tweet with an image it can get up to 500% more engagement than text-only posts! Also, questions are more appealing than plain statements.

Analyze how you are doing

It is great to view how many retweets or shares your posts are getting, but are you actually analyzing anything else? You have to be able to test what you are doing and see how effective it is. There are tools available to analyze the data on your social media accounts. You can check your posts to determine things like engagement, conversions and shares.

Have a plan

Many businesses just post on social media willy-nilly. Whilst this is not disastrous, it doesn’t show much structure or planning. If you take the time to think about the message you want to send out on your social media, this can help to showcase your core business. If you use Twitter it is recommended that you write at least 30 tweets a day. This is quite a lot to be constantly going back to Twitter to write something new. Programs like Buffer or Hootsuite will help you to plan your tweets in advance and schedule them throughout the day.



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