Many of you guys out there know the routine. After my girlfriend and I had been dating for just over a year, I decided that she was the one. She was smart, beautiful, funny, and someone I enjoyed spending every possible minute getting close to. Once I decided that I was going to propose, I could hardly contain my excitement.
That is – until I realized that I needed to choose an engagement ring. I wasn’t panicked at the prospect of getting married, but I trembled at the thought of presenting her an ugly ring. You see, my friends, I am a horrible shopper for anything involving jewelry, clothing, or fashion. I’m clueless. My own daily fashion choices have been improved greatly by my girlfriend’s gentle suggestions, but I’m still lost when it comes to picking out things for her.
I know there’s a grand tradition of heading to the jewelry store, seeing the perfect ring shining from the case, pointing it out, and hearing angels sing as the shop owner picks it up for you to examine. (“This is the one!” you proclaim.)
Uh, no. I’m not a traditional guy, and this is the modern age, so I decided to shop for a diamond ring online. When you buy jewelry online, not only do you have access to a much bigger selection of options, you also have access to reviews.
In all of the reviews I scanned through, I kept seeing huge thumbs up for an online jewelry store called James Allen Jewelers. This raised my curiosity, so I investigated further…and eventually chose James Allen to purchase the ring. Here’s why.
What Makes James Allen Different?
The first thing I learned about James Allen is that they started out as an online jewelry store back in 1998 – way before the heyday of internet shopping. Because they have always specialized in online jewelry sales, they have no brick-and-mortar stores to generate overhead and raise prices for their customers.
This doesn’t mean they sell cheap jewelry, though. Even though James Allen’s prices are low, their diamonds are of the highest quality. Their jewels are also conflict-free, which was another huge factor in my decision.
I will admit that I was a bit concerned about going solo and choosing a ring without a salesperson to guide me. The Inspiration Gallery on the James Allen website was a big help. It’s full of photos of people modeling James Allen jewelry, so I knew exactly what my girlfriend’s ring would look like.
Thanks to James Allen, it was a happy ending all the way around. I found the perfect ring at a great price. She said yes. The wedding is next month. Wish us luck!