Live dealer games are no longer limited to offline or land-based casinos. You can now play your favorite casino games live via an online casino platform.
You have taken the time to explore this niche of the iGaming industry and found it to be profitable. However, you are not sure of the steps to take so your live casino platform can be established.
We want to make the entire process easier for you. In this article, we guide you through the processes of starting a live casino platform. This guide also dwells on the relevance of live casinos, as well as the importance of collaborating with the software providers.
Why are Live Dealer Games Popular in Online Casinos?
Live dealer games are casino games that are played live and the wagering activities are done in real-time.
These games are popular for many reasons. These reasons include:
- Live dealer games give players the feeling of playing at an offline or land-based casino.
- By playing live dealer games on online casinos, you get to enjoy some of the latest technologies, such as Virtual Reality (VR) and Augmented Reality (AR).
- Live dealer games also help to reduce manipulations in the gameplay because you see everything as it happens live.
Here are some of the steps you must take to fully kick off your new live dealer casino brand:
- Make a Checklist
Just like every other business, a live dealer casino requires an in-depth analysis of what is needed for the igaming business to survive.
You need to make a checklist of the important products and services to be added to the casino. For example, you want to prioritize the inclusion of live casino games, because that is the basis of the platform in the first place.
You also want to consider the other add-ons to include. This ranges from sportsbooks to a wide selection of live dealer games.
- How do you want to operate?
Opening a live dealer casino comes with lots of responsibilities and lots of money will be spent in the process.
The second consideration you want to make is to be sure of the operational model you want to use.
These are some of the options you may want to consider:
Remodel Your Land-Based Casino
The trend of live casinos started from offline or land-based casinos. The introduction of online casinos appeared to rub the shine off the former, but there is still a chance for you to give it a shot.
Consider remodeling and improving on what you offer at your offline or land-based casinos. The steps here include installing cameras at strategic places to focus on the tables because that is where the action takes place. You can also set up Internet connections to help the other players watch the actions as they unfold.
Start from the Scratch
This option is also nice, but it takes time and can cost you more money. Yet, starting your live dealer online casino from the scratch helps you to take control of most of the processes.
Partner with a Software Provider
Most live dealer casino brands opt for this option because of the streamlined process and the several advantages that come with it.
Find out if the provider has live casino software that provides the live dealer games you want to offer your users.
Do you want to maintain control over the casino software? Discuss with the software provider so you can get turnkey or full control of the casino games.
- Obtain Your Licenses
You can only be allowed to offer live dealer games to players in the jurisdictions your casino brand is registered and regulated.
Therefore, get your live casino brand registered with the relevant regulatory authorities in the locations you want to offer the services. For example, obtain a live casino license from the United Kingdom Gambling Commission (UKGC) if you want to operate in the United Kingdom.
- Develop a Compatible Website
Your live casino needs to have a web presence. Hire a website developer to develop a website for your live dealer casino brand.
The website should also be compatible with many mobile devices, such as Android and iOS devices. The website should also be accessible from other devices, including tablets, Windows, and Mac.
- Set up a Payment Gateway
How do you want the users to add money to their betting accounts and withdraw their earnings from the same?
These are some of the popular payment methods to consider:
- Credit and debit cards, such as MasterCard and VISA.
- Electronic Wallets (e-Wallets), such as Neteller.
- Traditional payment processors, such as PayPal.
- Cryptocurrencies, such as Bitcoin, Ethereum, and Tether USD (USDT).
- Launch and Promote Your Live Casino Business
Launch your live casino brand and start promoting it across different platforms. You may also want to hire the services of personalities to say good about your live casino. This will attract new players to check out what your brand has to offer.
You can set up your live casino business in a few months if you have a sufficient budget, an idea of what you want to achieve with the brand, as well as providing ideal services for the target audience.