If you love music and you have the passion and skill for crafting commercial jingles, you should bring your music to life. Maybe you have been making up tunes for the longest while, but haven’t put them to use, but would like to find a way to profit off the music you make. A creative and fun way to capitalize off your musical talents and turn your tunes into jingles. Here are seven useful tips that you can use to help guide you in creating successful commercial jingles that you can sell online.
Do Your Research
When it comes to original music production, and in this case, jingles creation, it’s wise to do some research jingles. That means paying attention to the jingles that are already out there. That way you get a feel of the type of music that companies may want in their commercials. Keep in mind the kind of music you commonly hear in commercials. More importantly, get an idea of what the industry is looking for in a jingle to put yourself on the right path.
Select Your Target Audience
While you might be multi-talented, when seeking to sell a product, you must have a target audience in mind. Select your target audience that you could see using your jingles as a part of their marketing campaign or for advertisement purposes. For example, if your music is hip-hop, your target audience for jingles might be companies selling a particular style shoe. With an audience in mind, you can tailor your jingle to match their product.
Not all music is melodic, but for jingles to be effective, they must be melodic in nature. A dull jingle is practically useless if its intended goal is to attract customers. When a jingle is melodic, it lingers a while in the brain after it has been listened to, and so, it’s important to pay attention to tempo when creating your jingles.
Keep It Brief
Simple and short is the way to jingle. A good jingle is short, simple, clear and positive, or simply, to the point. The main focus may be the slogan, and so, you would want to keep the jingle brief enough to make a statement and commit to memory. Ideally, your lyrics will be only a few words and sentences that are concise and easily understood.
Make it Memorable
A brilliant jingle doesn’t need catchy gimmicks or tricks. A jingle that can make an instant impression and be easily committed to memory is an impactful one. The music and the words of your jingle should be catchy, and pleasant-sounding or even obnoxious, which would help to make it memorable.
Capture a Vibe, But Don’t Copy
Bask in your originality and showcase your musical skills when creating your jingle. Be sure not to copy music, thereby infringing on copyright laws since it can easily be identified by musicologist in particular. Your originality and ability to elicit emotion or vibe through your jingle are key. How you utilize piano or acoustic guitar sounds, for example, in your jingle can create a favorable vibe that captures the attention.
Being willing to take risks can pay off big If you have a particular musical style that defines your artistry don’t be afraid to tap into it. Your unique style is your strength and should be your focus when creating new jingles. Get creative with new sounds and try something different. It may very well pay off.
Keep these useful tips in mind as you create your jingles. Keep it short, creative, melodic and catchy. You could start selling your jingles online and showcase your unique talent.