Social media has grown to the point of no return. With around 2.62 billion users around the world, each platform allows people and brands to develop their own online personas and help them to attract a large following by posting meaningful content.
Fitness influencers are beginning to market themselves to brands and show that their power online can impact sales — which is why many companies are beginning to work with them. From this, influencer marketing was born.
Instagram has become one of most lucrative platforms for influencer marketing. In this article, we take a look at some athletic influencers on Instagram that you should be following and analyse their accounts.
Joe Wicks: TheBodyCoach
With 2.5 million followers on Instagram alone, TheBodyCoach account is all about bettering your mental wellbeing and physical activity. With eight healthy eating cookbooks under his sleeve, Joe usually posts body transformation pics of his clients and of course healthy food!
But which brands does he work with? Think Gousto! Aside from this, with his own rightful success, he’s been able to launch his own supplement range that has had rave reviews!
TheBodyCoach January 2019*:
- 2.5 Million Followers
- 9,000+ Posts
- 25,642 Average Likes
- 1.07% Engagement Rate
Alex Bowen: AB_Bowen and AB_BownFitness
Are you an avid watcher of Love Island? If so, you might remember Alex Bowen from the second series. Since the show ended, Alex has been able to rack up a following of 1.4 million followers on Instagram alone.
From promoting his favourite men’s shirts to posting more lifestyle related content, he’s a hit with those looking to get inspired. However, he does have a second account that is entirely dedicated to workout videos and gym pictures – which has gained a respectable following of almost 50,000 people
AB_Bowen January 2019*:
- 1.4 Million Followers
- 2,000+ Posts
- 514 Average Daily Followers
- Around 40 Posts Per Month
Chris Magee: Mageesy
Looking for a new content creator who is up and coming? Chris Magee is your man. With just 31,000 followers, the Irish fitness guru was formerly a personal trainer and now is an international yoga teacher – allowing his audience to practice with him online and ensure that they’re in the best mindset possible.
What people love about Chris is that he posts a lot of collaborations with charities around the world. On International Yoga Day, he assisted the Yoga For Refugees event and shared his expertise with those in need.
Mageesy January 2019*:
- 31.3K Followers
- 400 Posts
- 376 Average Likes
- 1.29% Engagement Rate
With just over 7,000 followers, Clem is definitely leaving a good impression on the athletic community. A lot of his posts are with his friends, which makes anyone looking for inspiration feel part of his club.
Clem worked with one brand to release a 30-day to 60-day fitness pack that will work around your schedule. This means that you only pay for what you need, and gain access to consultation so you know you’re working in the right direction!
Coach_Clem January 2019*:
- 7K Followers
- 400 Posts
- 214 Average Likes
- 3.22% Engagement Rate
Kenneth Gallarzo: Progressive_Calisthenics
Everyone should be following Ken, he’s the kind of guy we want in our friend group. The majority of his uploads are videos, so you genuinely do feel a sense of unity and involvement when you’re browsing his page. You’ll even become familiar with a lot of the people he trains with!
Everyone loves travel-esque fitness pictures, and this guy has posted some from Dubai. His 411,000 were definitely impressed!
Progressive_Calisthenics January 2019:
- 411K Followers
- 950+ Posts
- 2,259 Average Likes
- 0.56% Engagement Rate
Have you stayed committed to your gym routine this month? You can do it!
*Influencer analysis data depended on business/personal account settings.