When it comes to promoting your business it’s absolutely crucial to have a website with information about your company, what you offer, prices, background information and even an online shop if that’s what works for your business. However, there’s more to having a website than simply putting the content up there. To really bring in new customers and keep other ones, there are a few things you’ll need to make sure you do.
Great Website Layout
If your website layout isn’t institutive or is ugly or unappealing, you will lose customers so quickly. If someone goes to your site and they can’t immediately find what they’re looking for they aren’t going to stay and keep trying, they’re just going to leave and find a competitor who does a better job than you.
So how do you have a good website layout? Put things in sensible places, organize it well and have as few distractions as possible. These are all great ways to have a good website layout and will invite people in rather than turn them away.
Easy To Follow
Along the same lines as a great website layout, it’s also crucial to be able to have a site that is easy to follow. That means that for the customer to find something, they don’t need to click through a bunch of different things to get to that end point.
Limit the number of clicks the customer or user will need to get anywhere in the site and along with great website layout, make sure it’s intuitive. Don’t hide your contact information under the “about” section, have its own section. Don’t just have one page where the person has to scroll through a bunch of stuff to find what they’re looking for, instead utilize headings and sub headings to make things clear and easy to follow.
Mobile-Friendly
This was less of a problem years ago, but now Google will actually penalize your site if it is not mobile-friendly and this is very disadvantageous for your site because if Google won’t show it or prioritize it, no one will find you.
Apart from that, so many people nowadays are accessing sites via their mobile phones or tablets, so if your site isn’t mobile-friendly you’re cutting out a huge potential customer base. With most websites creating a mobile-friendly version is super easy, so it’s not worth it to not have one.
Building a site for your company doesn’t need to be hard, but these three aspects will ensure that people who come to your page stay there and will likely become customers. Make things as simple as possible on your site and stick with easy to read fonts and colors and you’re on your way to a successful online presence.
