Trapstar x Hitman – Agent 47’s Urban Clothing Line

At long last, Hitman: Absolution has hit the streets. I’ve been playing it for a few days now, and at the very least, I’ve formed some strong opinions about the new direction that IO Interactive took with the game, and some of the hilarious branding they’re doing now that the game is out. If you thought The Saints fiasco was bad, wait until you see this…

So what you’re about to watch is a video showing off their new clothing line. IO Interactive has teamed up with what appears to be a sort of hiphop street brand called Trapstar. They’ve colaborated to bring you Trapstar x Hitman, a fine line of clothing that features dumpy t-shirts and hats with bullets, barcodes, and crosshairs plastered all over them.

Benga Brings the Beats, Trapstar… the Crappy Hitman Clothes

That’s where the video comes in. How else would you understand their vibe and message without a quasi-music video featuring a dubstep fellow named Benga spinning tunes and making sulking faces underwater as dead women drift around him, and Agent 47 shoots at bottles and other bits of junkyard rubbish?

Call me jaded, call me a hard-ass, but this collaboration just seems absurd to me. Though I can conceivably see a gaming related clothing line being neat (and perhaps even wearable), this one certainly isn’t it. In fact, I would say that this is an even bigger fail than the Deus Ex clothing line that Eidos released last year. It’s really a shame too, because *some* of the shots in the video are pretty interesting. Yes, I just slammed it, but that’s mostly because it’s being used to promote nonsense. The close up shots of Agent 47 ejecting shells and gazing through the scope of his rifle looked great. If only that material had been used for something good.

Is there ANY Decent Gaming Inspired Clothing?

Does something like this actually exist? I certainly haven’t seen it, but if you have then please, share it with the rest of us.