Back in August, I wrote about a group of hardcore Taco Bell fans that pretty much dedicated their entire free time to a very important cause. The main goal of the movement was to bring back a discontinued item which according to Burrito experts is one of the best menu items Taco Bell has ever offered in its 49 year history. This menu item that I speak of is the ‘Beefy Crunch Burrito’.
Through the power of social media and consumer loyalty, Taco Bell fans have been able to achieve their goal. Taco Bell and 3 Million Fans have officially announced the return of the Beefy Crunch Burrito. Richard Axton, the brains behind the 3 Million Fans movement was invited to Taco Bell headquarters in Irvine, CA and told about the great news in person.
Beefy Crunch Burrito was such a success because of its $0.99 price and because it was a perfect combination of beef, nacho cheese, rice, sour cream, and Flamin’ Hot Fritos. Below are the details of the Beefy Crunch Burrito and its return to Taco Bell.
- The Beefy Crunch Burrito Burrito is coming back OFFICIALLY on December 22nd, 2011.
- The Beefy Crunch Burrito will be offered for purchase alone at $0.99 for just the burrito at participating locations
- The Beefy Crunch Burrito Will also be part of a $3.99 combo, which includes 2 crunchy tacos and a large drink!
- The Beefy Crunch Burrito will also be part of the $5 Box meal.
Unfortunately, my favorite Taco Bell menu item will only be a Limited Time Offer. If 3MF can bring it back temporarily, I have no doubt they will eventually be able to convince Taco Bell to make it a permanent menu item. Based on the comments from fans, customers would gladly purchase the item even if the price is higher than $0.99. With the success of 3 Million Fans, this should also give hope to other groups who have a similar goal of bringing back their favorite food items whether they’re from Taco Bell or another fast food chain.
This is the perfect Christmas gift from Taco Bell and I can’t wait until December 22nd!