Signage has been an essential component to a business since we first began trading, many thousands of years ago. Impressions matter, especially the first one, and with the right signage for your business, you have your foot on the first rung of the success ladder.
Brand Identification
The right sign will convey your company, your product, and your service, and if it is done well, you have a solid foundation on which to build. If a person in Western Australia, were thinking of a start up in the retail field, they would look for an experienced sign company in Perth, who would design the ideal signage. From then on, the business can develop, safe in the knowledge that their brand is well represented visually, and this would be reflected in the steady increase of sales.
Shop Front Visibility
This is a science, and with so many retail outlets, all vying to attract the consumers, the competition is indeed fierce. Hiring a professional company to design, manufacture, and install your signage is an absolute must, if you wish to attract adequate people into your store. There are several factors that determine what type of signage would be most effective, and typically, this would be digital signage, which has revolutionised the industry.
Optimum Location
A professional signage company would survey the immediate area, and although there would be height and width restrictions, an experienced sign designer would be able to recommend signage that gives you maximum visibility. There are many variables, and each project would have to be evaluated on its own merits, but that’s where the professional comes in. The difference between mediocre sales and a record breaking month, could simply be your signage, such is the importance of getting it right.
Going Digital
As far as signage is concerned, the digital screen has a lot going for it. You can use LED characters, configure animations, program messages, and even show video. The cost is affordable and with the many advantages over traditional signage, it is easy to understand why many businesses have already made the switch. LED lighting is very cheap, as it is low input – high output, and once the unit is installed, it is pretty much maintenance free.
Branding
Your products would have their own branding, and your signage should reflect this, using the right colors and also containing the company logo. Sign design should incorporate as much of the company and product as possible, and with the right presentation, would complement the business, and consumers would identify with the signage in a positive way.
Attracting New Customers
According to many marketing surveys, a consumer is more likely to enter a store based on the signage than anything else, and should a consumer have a positive buying experience, they will return, and should they ever see that signage anywhere else, they would automatically identify it with the previous experience.
Retail business demands the best signage, otherwise the outlet will struggle to carve out an adequate share of the market, and with so many competitors, striving to achieve, it makes sense to get one step ahead and call in the signage professionals.
